Objective

Tasked with creating a surreal campaign for one of the biggest brands in Las Vegas, I came up with a concept that would be both visually stimulating while highlighting each of the four sub-brands of the company. Each brand was imagined as a larger than live version of a hotel on the Vegas strip as our hero flies through the city. Captured with an FPV pilot and augmented in Unreal Engine & CInema 4D.

‍

^{Director, CGI, VFX: Ryan Johnston}

^{Client: Curaleaf}

^{Agency: Kurza}

^{Prod: James Winterhalter, Hope Lane}

^{FPV: Collin O'Malley}

^{DP: Dalton Campbell}

^{Talent: Hope Lane}