Brought on to document Aperol’s major presence at La Prima Estate music festival in Italy, capturing the brand’s energy and connection to the festival experience.From vibrant crowd interactions to branded activations, Hope and I focused on creating dynamic content that showcased Aperol’s role in elevating the atmosphere. The goal was to deliver a mix of engaging social assets and high-quality visuals that encapsulated the spirit of the event while reinforcing the brand’s lifestyle appeal.
Photographer & Video Support: Hope Lane
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Partnered with Aperol Italia to capture vibrant lifestyle content at Coachella, immersing audiences in the energy of the festival.
Over three days, I shot photo and video content tailored for social media, making sure Aperol’s presence stood out throughout both festival weekends. The goal was to capture the energy of Coachella while staying true to the brand’s signature style, creating content that felt natural, vibrant, and shareable.
Traveled to Rome to capture Aperol’s spectacular music event at the historic Stadio dei Marmi, featuring a record-breaking 1,000-member band.
My role was to build anticipation with high-energy teaser assets, document the event in a visually dynamic recap that captured the scale and excitement of the performance, and create evergreen social content for long-term engagement. Balancing cinematic storytelling with social-first visuals, the content was designed to amplify the event’s reach and leave a lasting impression.
Photographer & Video Support: Nate Colantonio